How to have a successful website online
Starting and running any business is work. Some will say hard work or smart work. Whichever route you choose to have a successful website online it’s going to take a lot of effort, money, resources and your time to make it a success.
However your online journey does not have to be tedious, stressful and complicated. I believe it is about the best time to get online. Some may say it is too late because it is crowded. I beg to differ. As any one heard two birds or planes colliding mid-air because of lack of space or two ships ramming into each other because there was no space to maneuver? Never.
If you know how and what to do you can succeed online!
A successful business website is just more than designing a website and hosting it and then expecting customers to stroll in. It has to be marketed, advertised and managed for you to see results.
This is where we see the similarities between running a brick and mortar business and an online business. Work and effort comes to play.
Imagine registering a business and having a business address (similar to registering and buying a domain name) and stopping there. As long as no one know you exist you will rarely make any sale.
To be in business is to make sales, have repeat customers and generate revenue that will lead to profit and sustainability of the business. Customers must be the centre of the business. And to have customers in your brick and mortar shop or office you MUST advertise.
Online, the word is to generate traffic! The more traffic you can generate, the more people will visit your website and chances are that you will be able to convert a fraction of those visitors to paying or buying customers.
This is where you need to focus your attention to make your online business or website a success story. There are many ways to generate traffic and create your own market online. I will try to list some of it below and explain how it can impact your business online.
- Create Content for your website: there is a saying online that content is king. Nothing will generate good quality traffic to your site like good content. Social media is what it is today because of content. People keep coming back for more content. We watch more videos online than TV today and spend more time online than ever. Content can be written, video or even photos. Think about generating consistent quality content for your site and you will see people coming back for more over, and over again.
- Advertise your website and products: if you have the deep pocket to advertise your product or website go for it. This is usually for those who have the resources to advertise consistently. Facebook however gives you the opportunity to advertise on the “cheap”. Google provides you with pay per click model of advertising where you pay for keywords per click. If you are in a very competitive industry you will find yourself coughing out a lot for your keywords and your advert revenue may not push your website traffic too far. Facebook’s pay per impression will however help you reach and target your audience in a more affordable way.
These are just the two most common ways to start the journey of making your website a success story in Africa.
Next time I will touch on things like creating a mailing list, giving freebies and search engine marketing and social media marketing.
Online success and having a successful website is not magical. It is like science, based on tried and tested principles. In fact it is a theory. Which means that if you learn the principles and apply them consistently you will achieve the same results.
The baby step to achieving your desired online goal is to have a good website and hosting it online. At www.Host24.host we can assist you to design affordable websites.
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